Frequently Asked Questions



As a Registered Investment Adviser, (RIA) we adhere to the highest standards of professional integrity, based on unwavering commitments to fulfilling the fiduciary duty of always acting in your best interest.  There are few responsibilities as significant as our clients’ financial well-being and we are honored that our clients have entrusted us to help fulfill their goals.


Our approach is process-oriented, not sales-oriented.  We take the time to get to know every client before making any recommendations. We believe long-term goals must be at the center of all investment decisions, along with finding the right balance between the potential for growth and the amount of acceptable risk.  This is achieved through a proven, systematic approach to growth that constantly challenges conventional investment wisdom and delivers attractive risk-adjusted returns for clients.


A Registered Investment Adviser operates independently of a bank, insurance, or other financial services company, which means that the adviser has no requirements or incentives to sell proprietary products. We are not tied to particular products, so we are committed to offering unbiased and objective recommendations and strategies aligned with your specific goals.

Independence also allows us to provide you with dedicated personal attention and unparalleled service from a firm who truly cares about you and your investments.

About James

I grew up in Northern Utah, and relocated to Southwest WY in 2005. I found the severity of the climate and landscape to be tempered by the people’s warmth and general attitude of perseverance. With a love for the outdoors and the natural beauty of Green River, I found it easy to call Southwest WY my home.

I’ve always had a curious, hands-on, do-it-yourself nature, wanting to know why and how things work. My belief that there’s more than one way to skin an apple and always room for improvement has given me an an outside-the-box way of looking at things. This lends well to my affinity for problem-solving and creating things.

I’ve been blessed with two children, who continually give purpose and meaning to my life and help me live each day to be a better person. One of the greatest blessings in my life is my wife, Kimberly. We’ve been together since 2002, and every passing year she's helped me grow as a person.

I enjoy spending free time with family and friends, taking time to explore our world together. I particularly love taking in the scenic beauty of Wyoming while hiking or mountain biking, and am fond of travel, and getting a broader perspective of life through other cultures.

I value anything that strengthens one's integrity and virtues, and I believe in giving back to the community through volunteer efforts such as the Rock Springs Kiwanis club, as a member and volunteer. I also currently serve as a volunteer on the Board of Directors for the Green River Urban Renewal / Main Street Agency and Wild Sage Market Cooperative, Inc.

I was raised in a large middle-class family with 11 siblings.  My parents taught me at an early age the value of integrity, accountability, and the importance of making every dollar count. These teachings are the foundation for my business and operating principles.

These principles, which drive the success at my firm, include:

§  Integrity: I believe integrity must always govern all of my actions

§  Client Interest: I believe in putting my clients interests in front of my own

§  Accountability: I believe in being accountable to an exceptional standard of excellence and performance

§  Innovation: I believe a contrarian approach to investing uncovers opportunities for my clients

§  Good Steward of Clients' Money: I believe in continuing to earn the trust of my clients by being a good financial steward

§  Servant Leadership: I look to serve others as my priority, over focusing on personal gains

I'm highly grateful to my clients, who understand the values that set my firm apart. They have helped build a firm where these driving principals can continue to help them meet their goals, and help continue to do this for other people looking for the same.

There's never a better time than now to get the certainty that your long term financial decisions are being given proper consideration, so please feel free to reach out. We offer initial consultations completely free of any charge or obligation, to help you find the most effective ways to reach your goals.

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This website is solely for informational purposes. Nothing contained herein is to be considered a solicitation, research material, or an investment recommendation or advice of any kind. No advice will be given by JRC, LLC., unless a client service agreement is in place.


Any investments or strategies referenced herein do not take into account the investment objectives, financial situation or particular needs of any specific person. Suitability must be determined for each individual investor.


Investing involves possible loss of a client's principal capital. Past performance does not guarantee future returns. Some investment strategies discussed herein require what are considered to be complex investment products. Such products contain unique risks, terms, conditions and fees specific to each offering. Depending upon the particular product, risks include, but are not limited to, leverage fund risk, inverse fund risk, short-term purchase risk, issuer credit risk, liquidity risk, market risk, active management fees risk, and the performance risks of underlying derivative financial instruments, formulas or strategies.

JRC, LLC. is a state Registered Investment Adviser (RIA) firm, registered with the Wyoming Secretary of State. Registration is also held with the states of CO & UT.

Registration of this financial services firm does not imply a certain level of skill or training.